OMG Brand Identity
Brand Identity • Logo Design
For this class assignment, I created a new logo and uniform brand identity for a new math program at my community college, Ohlone Math Gateway.
Early sketches of logo ideas and notes from the "client" meeting.
Sigma, a prominent symbol used in mathematics, is turned on its side to double as the “M” in the acronym.
Stacked above and below, the letters “O” and “G” balance the dominant Sigma and hold the design together. I chose Nevis Bold for its clear, no-nonsense personality, conveying the logic and coherence of math.
By eliminating the wide rings around the outside of the original logo, I removed some of its weight, making it appear visually lightweight as well.